Marketing - Selling - Negotiation
IMPLEMENTATION OF A TELEMARKETING CENTRE

PERSONS CONCERNED

• Directors who wish to create a telemarketing centre.
  
• Telesales reps.

OBJECTIVES
To provide the tools, organization, methods of verification and training necessary for the implementation of an effective telemarketing centre.

METHOD

• Analysis of directors' needs.
  
• Creation of organizational, follow-up and verification procedures:
  
  • description of telesales reps' tasks
    
  • creation of hiring sheets
    
  • creation of a development grid for the telesales reps
    
  • methods for controling results
    
  • communications skills for face-to-face sales reps
    
  • organization of customer files
    
• Training of the telesales reps (see our "Teleselling" program).
  
• Training of the face-to-face sales reps (see our "Face-to-Face Selling" program).
  
• Training of the directors.
  
• Follow-up of the implementation of the system.
  
• Possibility of ensuring the control of the results and benchmarking on a long-term basis.

RESULTS
Effective, high quality telemarketing centres able to work efficiently in conjunction with the company's other sectors